In recent years, with the iteration and upgrading of LED display application products, the speed of shuffling in the industry has gradually accelerated, and the production capacity has rapidly approached the enterprises with technological and scale advantages in the industry. With the expansion of major leading enterprises, the competition space in the industry is shrinking and the competition is becoming more intense. Over the past two or three decades, LED products have experienced a long period of low-price competition. With the return of competition to rationality and the increasing demand for product quality in the terminal market, the development concept of LED display enterprises has changed from the traditional "low-cost volume" to "paying equal attention to both services and products".

     Although the market capacity of high-quality display is lower than that of conventional led display, high-quality LED display products usually have the characteristics of high gross profit. In addition to the support of national policy and the expansion of market demand, high-quality LED display market has become the focus of many enterprises in the industry.

     First, the expansion of the international market brings opportunities for domestic enterprises: more than 80% of the global LED display market share is shared by the leading Chinese enterprises. This means that for Chinese LED screen companies, the overseas market is a target market. Compared with the domestic market, some overseas markets, especially developed countries, attach great importance to the quality of products and the environmental protection behind them. At the same time, they are relatively insensitive to prices. This means that overseas markets are more profitable.

     In recent years, the number of international economic events, music festivals, summits and other activities has increased year by year, which has led to the growth of the LED display market. These events often have higher requirements for the quality of LED display screen and related products.

     At present, the overseas market has formed three major battlefields represented by small spacing, outdoor leasing and traditional advertising market. Whether it is the construction of smart cities or the policy advancement of BRICS countries, they have contributed a lot to the export of LED display industry in China.

     Second, small spacing LED products dominate: small spacing LED products are the major screen enterprises competing for layout, fierce competition in the field. Its application scenarios are very wide, including security monitoring, conference system, education, public display and so on. Among them, commercial display and public display account for nearly 70% of the total market share of small spacing LED display.

     With the development of Ping'an City and Smart City projects, the demand for high-quality customized display projects applied in traffic center, security center, command center and other scenarios is increasing year by year. At the same time, with the comprehensive and intelligent transformation of traditional security, visualization has increasingly become the focus of the industry, large screen, spliced screen has become the mainstream display terminal.

     Compared with other display products, the small spacing LED display screen has more prominent advantages. It can not only achieve seamless splicing, but also has flexible installation methods, thin screen body, high brightness, low energy consumption, and low operation and maintenance costs. Therefore, it quickly occupies the large-scale indoor screen application field represented by the traffic command and control room. Market.

     In addition, the promotion of smart city also speeds up the construction of smart traffic and smart community information display system, thus vigorously promoting the growth of market share of traffic guidance screen, smart light pole screen, highway information indicator and other subdivided LED display screen.

     Third, LED screen enterprises need to upgrade in order to face the high-quality market demand: in this trend of upgrading the LED screen industry, the cake of high-quality market will become larger and larger, whether in terms of market demand or net profit space, high-quality market will become a gold digging ground for LED screen enterprises. Nevertheless, for most LED screen companies, which have transformed from low-end market to high-quality market, the complexity and variability of high-quality consumer market have long exceeded their expectations, resulting in the symptoms of "acclimatization", instead of "losing his wife and giving up his troops".

     For many manufacturers of LED display screen, the high quality market is equal to the high price. As long as the cost of R&D is increased, the quality of products can survive well in this market. In fact, the true high-quality market can not only sell prices and products, but also redefine the crowd of high-quality customers, so as to better sell services and transport ideas to the market, so as to achieve the technological innovation, marketing services and service innovation of products, and effectively connect with the needs of users, from high prices to high values; At the same time, it should be clear that high-quality transformation is a long-term and systematic project, which can not be solved by burning money in a short time. We should cultivate the ability of product definition and enhance the brand's user awareness through intensive cultivation, continuous investment and "moistening things silently". In addition, in the current high-quality LED display market, LED display companies need to deeply contact the market and understand the real needs of the market.

Source: LED screen